2014 Q1 Film Market Report

NEWS & REPORTS
News
KOFIC News

KOFIC News

NEWS & REPORTS

2014 Q1 Film Market Report

Apr 14, 2014

Writerby June KIM
View9146

Market retains similar size as 2013

1st quarter of 2014 saw 54.6 million admissions which is a decrease from 2013 with 55.4 million. However, the revenue went up by 220 million KRW to a total of 408.5 billion KRW, evening out the market.

Audience share for Korean films in January was 57.7%, February was 53.4%, and March with 26.2%, and has been continuously decreasing. After The Attorney and Miss Granny’s popularity on the screen in the beginning of the year, the audiences seem to have shifted to international flicks. Frozen, Non-stop, 300: Rise of an Empire, Noah, Captain America: The Winter Soldier have been receiving attention and raised the audience share for international films up to 50.9%.

When looking at the market share by country, Korea took 49.1%, USA with 44.5%, Europe with 4.2%, Japan with 1.4% and others together are merely 1.0% which means that the market is still dominated by Korean and American titles.

Sony Pictures Releasing Walt Disney Studio Korea was in first place out of the distributors with audience share of 23.8% due to major titles like Frozen and Captain America: The Winter Soldier. Closely behind was CJ E&M with 23.6% audience share with Miss Granny, Noah, and Tabloid Truth. 3rd place is NEW Entertainment with The Attorney and Non-stop, and 4th place is 10.2% Lotte Entertainment with Hot Young Bloods and Pompeii.

In the alternative market, Inside Llewyn Davis gathered 104,000 admissions to hit the top spot, while Cannes’ award winner, Like Father, Like Son received 73,000 to take the 3rd place and Dallas Buyers Club is in 4th with 68,000. The Korean titles in the alternative film category, Murderer is in 2nd with 88,000, The Satellite Girl and Milk Cow in 7th, and MANSHIN: Ten Thousand Spirits at 10th place.

<Table 1> 2014 Q1 Box Office Top Ten

Rank	Title	Distributor	Release	Country	# of Screens	Revenue (100 million KRW)	Admissions (100 thousands)
1	Frozen	Sony Pictures Releasing Walt Disney Studios Korea	2014-01-16	USA	1,010	823	1,028
2	Miss Granny	CJ E&M	2014-01-22	Korea	692	625	863
3	The Attorney	NEW Entertainment	2013-12-18	Korea	923	419	568
4	Non-stop	NEW Entertainment	2014-02-27	USA	582	160	208
5	Man In Love	NEW Entertainment	2014-01-22	Korea	531	145	197
6	The Suspect	Showbox/Mediplex	2013-12-24	Korea	807	144	195
7	Noah	CJ E&M	2014-03-20	USA	951	136	177
8	Hot Young Bloods	Lotte Entertainment	2014-01-22	Korea	677	117	167
9	Captain America : The Winter Soldier	Sony Pictures Releasing Walt Disney Studios Korea	2014-03-26	USA	1,106	126	159
10	300: Rise of an Empire	Warner Bros. Korea	2014-03-06	USA	720	134	159

* Resource: http://www.kobis.or.kr/kobis/business/stat/offc/searchOfficDistTotList.do

* Number of screens are determined by the maximum number of screens within the first week of the films’ release

<Table 2> 2014 Q1 Alternative Films Box Office Top Ten

Rank	Title	Distributor	Release	Country	# of Screens	Revenue (1 million KRW)	Admissions (thousands)
1	Inside Llewyn Davis	Bloomage	2014-01-29	USA	70	806	104
2	Murderer	Big	2014-01-15	Korea	207	657	88
3	Like Father, Like Son	Tbroad Fox Korea	2013-12-19	Japan	41	557	73
4	Dallas Buyers Club	9ers Entertainment	2014-03-06	USA	137	509	68
5	Blue is the Warmest Color	PANCINEMA	2014-01-16	France	39	380	49
6	Ernest & Celestine	Cinus Entertainment	2014-02-20	France	202	326	48
7	The Satellite Girl and Milk Cow	Indie Plug	2014-02-20	Korea	209	288	44
8	Anohana: The Flower We Saw That Day	Boxoo Entertainment	2014-02-20	Japan	49	282	39
9	Only Lovers Left Alive	Challan	2014-01-09	UK	38	253	33
10	MANSHIN:Ten Thousand Spirits	ATNINE FILM	2014-03-06	Korea	88	230	30